CASES

Production Log

Niklas Hofvander

CEO, Strategy

Niklas Hofvander

Great People Only

StoryLabs isn’t a one-man show. Behind every project is a small, hand-picked crew of creatives and strategists. People I’ve worked with for years and who are genuinely exceptional at their craft.

I built the company around a single rule: Great people only. It’s not a hiring slogan, it’s the whole point. Get the best people in the room, and everything else takes care of itself, the quality, the consistency and the results.

What you’ll see in this log is the output of that crew. I lead the work and stay close to every project, but the thinking, the shooting, the editing and the strategy come from a team I trust completely. That’s what lets us deliver even, high-quality production, on time, every time.

Gulddragare Learning

Product Communication

IKEA

Metop SARC

Product Communication

METOP

A Tap is Born

Product Communication

IKEA

Billy

Product Communication

IKEA

Training material

Future Navigators

Internal Communication

IKEA for Business

Internal Communication

IKEA for Business

Branding

Kiviks Konsthall

Irene

Product Communication

Meminisse

God Service

Brand identity

God Service

Geneviève Jorn

Interior Designer, Stylist & Visual Storyteller.

I’m Geneviève Jorn – or you can call me Gen – an interior stylist and visual storyteller based in Sweden with roots in Quebec, Canada. My superpower is creating playful, memorable and effective interior design concepts and bringing them to life for both brands and individuals.

Lena Lerning

Media Strategist & Performance Marketer

Lena Lerning

Meet

Lena Lerning

Media Strategy

God Service

Many companies buy marketing based on appearance — but the best results are built under the hood.
 
It is easy to understand the need for great graphics and engaging video to stand out. However, what truly determines whether a campaign is an expense or a profitable investment is the infrastructure behind it: the media strategy, the distribution, and the tracking.
 
As a Media Strategist at StoryLabs, I help businesses bridge the gap between creative production and measurable sales. I step in when the concept and visual assets are ready, packaging tactical campaigns and building the invisible digital engine that converts views into actual leads—all the way into your CRM system.

AFOS

STORYTELLERS. CREATORS. INNOVATORS.

Afos

Meet

AFOS

Media Strategy

God Service

We craft immersive stories that inspire, captivate and challenge the ordinary. Our vision extends beyond the screen—we create experiences that connect, engage, and leave a lasting impact.

We are a team of directors, writers, designers, and technologists, working at the intersection of storytelling and innovation. Whether it’s cinematic storytelling, interactive experiences, or branded content, we push creative and technical boundaries to bring bold ideas to life.

StoryLabs helps companies turn complex products into clear Product Communication that creates understanding and action.

About StoryLabs

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