Lunds Kontorshotell

How the right media strategy turns business challenges into measurable leads.

Lena Lerning

How the right media strategy turns business challenges into measurable leads.

Customer

Lunds Kontorshotell

Work

Media strategy

Industry

Coworking space

Lena Lerning

The Challenge

Many businesses (especially within B2B, flexible workspaces, and subscription-based services) experience periods when sales of specific services slow down. The challenge is rarely a lack of content, but rather the absence of a highly targeted distribution strategy to reach the right decision-makers in specific geographical areas.

Strategy & Solution

To solve this, I work in an unbroken chain from business goals to technical execution:

  1. Tactical Campaign Setup: Together with the client, we identify the specific sales goal (e.g., filling office spaces or increasing service subscriptions). We then package a clear, time-bound offer tailored to the target audience.
  2. Creative Adaptation: I transform the strategy into scroll-stopping copy and graphics that speak directly to the customer’s pain points.
  3. Multi-Channel Distribution: The advertising is launched and synchronized across the channels where the target audience actually spends their time—whether that is Meta, Google, Bing, or LinkedIn.
  4. Integration Under the Hood: The most critical step. I build tracking links and integrate the campaigns directly with the client’s CRM system. Every lead lands straight with the sales team with full traceability.

The Impact & Client Value

Through weekly performance reviews and continuous ad optimization, clients get total transparency. They no longer have to guess the return on their marketing investment. Instead, they receive a clear, data-driven update on exactly how many leads were generated, from which channel, and at what cost per acquisition (CPA).
This is media strategy that does not just create visibility—it drives actual growth.

StoryLabs

StoryLabs helps companies turn complex products into clear Product Communication that creates understanding and action.

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