Every week she coordinates freelancers, writes briefs, chases deadlines, approves proofs, and tries to maintain a quality that varies from project to project.
That’s not marketing. That’s project management of a production she should never have owned.
It doesn’t show up on any invoice, but it shows up in the overtime hours. In the projects that dragged on. In the quality gaps no one named but everyone noticed. In the strategy work that never happened because operations consumed all the time.
Most companies don’t realize it until they actually add up her hours.
And then they realize the cheap option was the most expensive one they had.
Want to know what it’s actually costing you?
To the Hidden Cost Calculator:
